Examples of How We Target by the When
Both circumstance and changes make for good buyers. Here are some examples of when that we have pulled to find the when… Increasing Google Reviews last 90 days Job postings that talk about defining new benefits in the last 90 days LinkedIn posts about searching for new data sources in the last 30 days Matching a closed job to a recently joined person (target by their job responsibilities) in the last 30 days Just hired their first head of data privacy in the last 90 days Recently added a new technology to their stack in the marketing department in the last 30 days Laid off engineering team + hiring new engineering lead Recently got fined by OSHA State grant for $155M just announced for specific technologies by industry Who mentions being an expert with X technology in their LinkedIn profile Who has increasing traffic + LinkedIn followers + has hired > 5 people in the last 30 days ^— But remember, this should be based on what YOUR customers said led them to buy! We're a vessel 🤔 To answer Sam, yes. It's data + systems to scale what your SDRs should be doing today, but aren't… that's knowing BOTH what accounts to go after and WHY those accounts.